How did we start…
Zone Marketing was established in 1987 was initially established in Harpenden, Hertfordshire to provide discount voucher marketing services to local shops and businesses. This was a concept that our founder Jeff Frankling had first seen working in the USA in the mid-1980’s.
In the USA letterboxes or postboxes are not in the door but at the front of the drive or on the perimeter of the property. The postboxes are the sole domain of the US Mail, and independent companies are not allowed by law to place items or marketing material into them. Therefore a system of co-operative envelopes containing vouchers and offers from local shops and businesses has been established by many companies who use the US Mail to deliver them.
While on a fact-finding mission to the US Jeff Frankling saw this system and realised that nothing like this existed on this side of the Atlantic and set out to establish a similar operation in the UK. Jeff called his discount voucher operation Val-U-Pak and developed it in several areas until Val-Pak of the USA purchased the brand.
Val-Pak is a very successful operator in the US and apparently they wanted to set up in the UK but despite a small start in London in the mid 90’s it never got going for them and soon after they retracted back to the US.